Facebook Like Button integrated in Banner Advertising
MediaPost Publications reports about an innovative online advertising format, which integrates the Facebook Like Button in standard banners. This arrangement has been created by MediaMind formerly...
View ArticleSocial Media Data, Trend Research and Online Advertising
The use of internet data gathered out of the social web or by search engines for the purpose of predictions and trend research has already been proven by several cases, but up to now mostly or at all...
View ArticleYouTube introduces personalized Video Advertising
YouTube has introduced a personalizable video advertising format called TrueView Video Ads, which do enable users to skip unwanted videos ads. TrueView Video Ads are a first version and an instream...
View ArticleGoogle offers Business Tools on global Expansion of SMEs
Google has launched new services to foster the global expansion and businuss primarily of small and medium sized businesses. Too, the approach itself is most interesting, which aims both to expand the...
View ArticleAlternate Way to get Working Capital for Online Business
Kabbage is a new service offering an alternate and innovative way to raise money for online business and shops. The service combines its business of loan capital with online analytics. By this mean the...
View ArticleDiscussion about the H.264 Video Standard
According to a blog post of the Chromium Project, basis for the Google Chrome Browser and Google Chrome OS, the H.264 Standard, beside others used to display hd video, has no further support by the...
View ArticleUniversal Interactive Video Advertising for Cross Media Campaigns
Jivox has introduced a universal interactive video advertising solution, which may be used on any platform, the web and the mobile internet. The services include all parts of the value added chain...
View ArticleA webbased realtime Management Information System
Geckoboard is available to the public after being in beta for a while. The service is a comprehensive online dashboard for data going far beyond typical aggregator services for web data, which has been...
View ArticleSocial Targeting with Realtime Bidding
Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting...
View Article360°lab launched to explore 360 Degree Video
360°lab is an initiative to explore the possibilities of 360 degree video. The just founded group is based in Germany and had its initial meeting in Babelsberg, a historical place where film has been...
View ArticleThe Gamification Approach of Internet Marketing
At the last internet marketing update new strategies have been mentioned as a trend following technological innovations in internet marketing. A mentioned strategy has been gamification, the use of a...
View ArticleGamification for Websites
twochop is a gamification service provider, which is still in beta and just announced a introductory video. But as the development on the internet is proverbially fast, this service is introduced...
View ArticleNew Ad Units called Cloud based Advertising
The headline, which is intended to come up a bit like a riddle, does describe a new kind of advertising media. The company describing its ad units as cloud based advertising is Flite and the idea of...
View ArticleInteractive Pre Roll Video Advertising
Innovid, a company already known for its interactive video solutions and how the name suggests an innovative video solution provider, has introduced a new video advertising format. The format is called...
View ArticleMeet your Local Customers on Social Networks
Local Response, which is still in beta now, introduces an interesting new concept connecting the offline and online experience. Up to now the site consists of a simple interface to submit a location....
View ArticlePersonalization based on Persuasion Profiling
Personalization has been defined as an internet marketing trend within the marketing updates lately. An article at the Lifestream Blog is describing one form of personalization in the online...
View ArticleProduct Placement at Web Video Stars
Various up to date marketing approaches are combined by the product placement service hitviews for its own services. This concerns product placement itself, the continuing growth of online video and...
View ArticleInterest and Trend based Advertising in Realtime
Taykey has officially launched its interest and trend based realtime advertising services, according to an article by MediaPost Publications. The service is using social media monitoring and analyses...
View ArticleInnovative interactive Video Solution enables In Video Tagging
Using the terms taggable video wireWAX describes its new and innovative interactive video solution. At all and beside the innovative in video tagging feature the solution has several for now unseen...
View ArticleA Quality Ad Network by Crowd Sourcing
Two facts are the basic to InfluAds, crowd sourcing as a valuable mean and the resurrecting and evolving display advertising market. The company aims to find relevant ad inventory beyond large...
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